Andie Cosio's role for this project, our resident design consultant, was to co-manage along with another faculty member of the John Gokongwei School of Management. They were responsible for designing the brand of the event as well as any marketing communication materials, delegating tasks to the Center's interns, sorting logistics and inventory before and after the event, speaking to external stakeholders such as sponsors and partners, and other similar managerial tasks.

The Goal of the Jam

This annual two-day hackathon serves as a powerful platform for fostering the entrepreneurial spirit among students, leveraging the vibrant Filipino business landscape.

• Create  long-term  partnership. The Jam will facilitate the creation of long-term partnerships between participants, sponsors, and industry experts by engaging in mutual benefits for both the Jam and its stakeholders.
• Increase appreciation  for  the  industry. Industry partners will be able to share about the environment of the industry market at a much deeper level compared, and expose students to professional business operations. Representatives of the company can partake in the hackathon as mentors to the participants.
• Reward  disruptive  solutions  with  the opportunity  for  scaling. Winners of the hackathon—chosen using carefully curated criteria—will receive an opportunity to expand the business by attending an entrepreneurship conference in the EU as sponsored by our partner ERASMUS.

Co-piloting the Jam

Their responsibilities encompassed various aspects of event management:

• Brand Development & Marketing Materials:  We spearheaded the creation of a cohesive brand identity for the Ateneo Innovation Jam. This included designing visual elements and crafting marketing communication materials. Our team also delegated tasks to JGSOM interns, fostering their practical experience.
• Logistics & Inventory Management:  We handled the essential task of ensuring smooth logistical operations before and after the event. This entailed managing inventory for supplies, equipment, and promotional materials.
• Stakeholder Relations:  Communication with external stakeholders was crucial.  Our team served as the link between the organizers, sponsors, and partners, fostering positive relationships and securing valuable contributions to the event's success.

The culmination of the Ateneo Innovation Jam was a highly anticipated competition. Winners, chosen based on  carefully curated criteria evaluating originality, feasibility, and market potential, were presented with an exceptional opportunity to propel their business ideas onto the global stage.  The grand prize, sponsored by ERASMUS, provided winners with the chance to attend an entrepreneurship conference within the European Union. This invaluable exposure to international markets and networking opportunities empowers young entrepreneurs to refine their strategies and gain a competitive edge.